Toy Licensing 

Hasbro, Saban sign definitive agreement; deal valued at $522 mn

Reading Time: < 1 minutes Post Views: 2,790 Hasbro and Saban Brands have signed a definitive agreement valued at USD 522 million. According to a report in the Licensing Post, Hasbro will acquire a variety of Saban’s assets during the partnership. “Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” Brian Goldner, chairman and chief executive officer, Hasbro was quoted as saying. In the years to come, Hasbro will own brands such as Power Rangers, My Pet Monster,…

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Toys & Games 

Saban Brands rolls out its first UK toy range

Reading Time: < 1 minutes Post Views: 3,231   aban Brands has rolled out its first UK toy range based on its pre-school series Cirque du Soleil Junior – Luna Petunia. Global master toy partner Funrise Toys launched the products this month at Smyths, Toymaster and Debenhams. The series, developed by Saban Brands in partnership with Cirque du Soleil Media, that released on Netflix in December 2016, is currently streaming its second season. Available in more than 190 countries, the Netflix original series follows Luna and her magic toy chest as they mindfulness to kids. The merchandise includes a Luna…

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TV Series Licensing 

London Live to launch new children’s programming strand

Reading Time: 2 minutes Post Views: 4,087 London Live, a Freeview TV channel based in the UK’s capital, is launching a new children’s programming strand named Bounce. A produce of content distributors Saban Brands and Studio 100, the new strand will feature a host of popular children’s programming including Heidi, Digimon and three seasons from the 24 year series library of Saban’s Power Rangers franchise. Each of Mighty Morphin Power Rangers, Power Rangers Lightspeed Rescue and Power Rangers S.P.D. will feature in the strand. Bounce will broadcast from Mondays through Saturdays delivering content for…

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