aban Brands has rolled out its first UK toy range based on its pre-school series Cirque du Soleil Junior – Luna Petunia.
Global master toy partner Funrise Toys launched the products this month at Smyths, Toymaster and Debenhams.
The series, developed by Saban Brands in partnership with Cirque du Soleil Media, that released on Netflix in December 2016, is currently streaming its second season.
Available in more than 190 countries, the Netflix original series follows Luna and her magic toy chest as they mindfulness to kids.
The merchandise includes a Luna Petunia talking doll, collectible figures, plush, Sparkle Gem Necklace and a Fabulosa Café playset. And to further push marketing efforts, Saban collaborated with YouTube influencer Emily Tube, who has 4.3 million subscribers, to showcase the new toy range in a series of videos released earlier this month.
The toy range will be available next month at indie retailers as well as on Amazon.
