The Smiley Company has partnered with Galaxy Macau to launch a first of its kind, lavishly styled Smiley World pop-up promotion.
According to a report in the License Global, the Smiley pop-up will include vibrant art installations, a 7.5-meter LED light pillar, Smiley World chair, interactive photo opportunities among others.
In a first of its kind, the Smiley Pop-up will feature a lavish range of Smiley products, including two exclusive Smiley x Memorigin Tourbillions for Galaxy Macau, and SmileyWorld fashion accessories such as cheeky clutches, worn-to-be-seen sunglasses, stylishly fun phone cases.
“As one of the top global licensing brands, we are pleased to partner with Galaxy Macau to transform The Promenade Shops into a happy summer wonderland, filled with fun SmileyWorld themed installations and cool Smiley products in the first-ever Smiley pop-up,” said Nicolas Loufrani, CEO, and founder of The Smiley Company.
Check out more pictures here:
Pic Courtesy: Smiley Blog
In addition to the Smiley Pop-up, water lovers can join Smiley for a thrilling ride on the world’s longest Sky Top Rapids – creating post-worthy pics while passing by Smiley installations and photo backdrops.
Hazel Wong, Assistant Senior Vice President of Retail for Galaxy Macau, said, “Welcoming SmileyWorld to Macau with the first-ever Smiley Pop-up and resort-wide promotions is a spectacular way for us to share the spirit of summer with everyone; bringing hours of excitement and fun shopping to our visitors.”
Smiley World, founded by French journalist Franklin Loufrani more than 25 years ago, has built a business from royalties collected on a symbol they trademarked in over 100 countries, for use over a wide range of product categories.
The Smiley Company and the Promenade Shops will be spreading positive vibes from July 20 to September 26.