Merchandise Licensing 

Smiley, Chinatown Market launch new collection at PUMA pop-up event

Smiley announced a special partnership with Chinatown Market, the streetwear brand. The collection was previewed at PUMA’s exclusive basketball pop-up event during this season’s NBA draft in New York City. The Smiley x Chinatown Market’s streetwear collection features playful graphics, keeping the entire line accessible and simple. This is the first installment of the collaboration and more products are expected to launch this fall. Check out some products from the collection here: Image Courtesy: The Smiley Blog  “Smiley is a global lifestyle brand admired by many,” said Nicolas Loufrani, founder,…

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Merchandise Licensing 

Galaxy Macau launches first-ever ‘Smileyworld’ luxury pop-up

The Smiley Company has partnered with Galaxy Macau to launch a first of its kind, lavishly styled Smiley World pop-up promotion. According to a report in the License Global, the Smiley pop-up will include vibrant art installations, a 7.5-meter LED light pillar, Smiley World chair, interactive photo opportunities among others. In a first of its kind, the Smiley Pop-up will feature a lavish range of Smiley products, including two exclusive Smiley x Memorigin Tourbillions for Galaxy Macau, and SmileyWorld fashion accessories such as cheeky clutches, worn-to-be-seen sunglasses, stylishly fun phone…

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Brand Licensing Merchandise Licensing 

Smiley Company to launch merchandise in India, partners Ultra-Toys

In what could be good news for the emoticon fans, Smiley Company has inked an exclusive licensee agreement with Ultra Toys, as per a report in the Economic Times. As per the agreement, Ultra Toys will make and sell over toys and accessories of the popular emoticons and emojis in India. The emojis including sly smile, poo has already a global presence on social media. The prices of the products will range from Rs 199 to Rs 999 per piece, will be made in its unit at Noida, that has…

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Character & Entertainment Character Licensing 

Smileys to spread happiness in India, company seeking partners for collaborations

  Nicolas Loufrani, who created the first-ever 3D smiley in 1997, have big plans for India. In an interview with The Hindu, Loufrani told the company is seeking new partners for collaborations as India is at top of his priorities. The Smiley Company maker, which is known for nearly 1,000 emojis and smileys sees India as a market with immense potential. The company foresees volumes from potential markets such as FMCG, fashion, toys, school products, home decor and footwear. “We will introduce new collections in India from its global portfolio.…

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Brand Licensing 

Smiley Co. partners with Lannoo

The Smiley Company has signed a partnership deal with leading back to school licensing partner Lannoo. With this, the former continues the cross category brand extension for Rubik. Lannoo joins a host of new Rubik’s licensees, as the brand continues to branch into a wide variety of new product categories and develops its business globally. Smiley CEO Nicolas Loufrani said: “We are very happy to have our long term Smiley partner trust us on the Rubik’s brand. Based on the absolutely unique lifestyle positioning we have created under the “art of smart” slogan,…

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Character & Entertainment Toy Licensing Toys & Games 

The Smiley Company Partners Simba Dickie for Collectable Toys

The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in Q2 2017 and…

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Brand Licensing Fashion & Accessories 

Dream Theatre to represent Smiley Brand in India

The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India Dream Theatre will now work to develop Smiley’s “Happy Collection,” as well as Smiley Baby, in the region. The agency will also continue to develop the brand’s food program while continuing to target promotional partners. “We are delighted to be working with the Smiley Company, having already received favorable traction in India, we can count on their unique design sensibility to market a gamut of products in the market,” says Jiggy George, founder and chief executive…

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