Character Character Licensing 

Doraemon lures kids with ‘Me Time With Doraemon’ campaign

Reading Time: < 1 minutes Post Views: 3,481 Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass free. The pass aloowed family and kids to meet Doraemon and play special games organised at the event. The 3 day activity saw a lot of footfalls and excitement from kids to…

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E-Commerce Retail 

Facebook launches pop-up stores at Macy’s

Reading Time: < 1 minutes Post Views: 2,215 Following the footsteps of Amazon, Facebook has partnered with Macy’s to bring a selection of brands that are sold on Facebook and Instagram to its stores. These brands will be showcased in the department store’s pop-up area, “The Market,” which launched earlier this year as a way to bring lesser-known brands to the store. “Every day, millions of people discover brands and products they love on Facebook and Instagram” reads the Facebook Business web page presenting the collaboration with Macy’s which allows the social network to try…

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Celebrity Licensing 

Sunny Leone launches her first pop-up store in Mumbai

Reading Time: < 1 minutes Post Views: 4,702 In a first of its kind, Bollywood actress Sunny Leone launched her first pop-up store in Mumbai. Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. With the launch of this pop-up store, Leone aims to give a tangible experience of the range to her customers. She is also planning to open more such stores in the future. She said, “This is a very first pop up in India done by a celebrity. And I am…

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Merchandise Licensing 

Galaxy Macau launches first-ever ‘Smileyworld’ luxury pop-up

Reading Time: 2 minutes Post Views: 3,843 The Smiley Company has partnered with Galaxy Macau to launch a first of its kind, lavishly styled Smiley World pop-up promotion. According to a report in the License Global, the Smiley pop-up will include vibrant art installations, a 7.5-meter LED light pillar, Smiley World chair, interactive photo opportunities among others. In a first of its kind, the Smiley Pop-up will feature a lavish range of Smiley products, including two exclusive Smiley x Memorigin Tourbillions for Galaxy Macau, and SmileyWorld fashion accessories such as cheeky clutches, worn-to-be-seen sunglasses,…

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