Cirque du Soleil has acquired fellow live entertainment company Blue Man Productions, best known for the award-winning Blue Man Group show.
The acquisition is part of Cirque du Soleil’s growth strategy as it looks to diversify its entertainment offering beyond circus arts.
Performed in more than 20 countries and seen by more than 35 million people worldwide since 1991, the acquisition will see the Blue Man Group considerably widen Cirque du Soleil’s audience pool.
This will add to their portfolio six resident productions established across the U.S. and Germany, as well as North American and world tours.
“When we began our Blue Man journey, we set our sights on creating theater that would bring people together in a celebration of human connection. We have been humbled, amazed and inspired by the audience responses we have received over the years,” say Phil Stanton, co-founder, Blue Man Group.
Cirque du Soleil is no stranger to licensing with past deals including the spin-off kids’ brand Luna Petunia slot machines and a range of brand collaborations for themed shows centering on Avatar, Michael Jackson and many more. Most recently, the company has announced plans to create a VR experience.
