HomeMerchandise LicensingTeam IIFA announces launch of merchandise for the event

Merchandise Licensing

Team IIFA announces launch of merchandise for the event

July 10, 2017

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Team IIFA that is readying to hold the next International Indian Film Academy (IIFA) celebrations in New York has announced that that they will launch official merchandise for the event in the last part of this month.

For this, the organisers have tied up with New York-based Easy Partners, a boutique licensing and merchandising company.

The aim is to “grow the IIFA brand by introducing a merchandise selection for devoted and enthusiastic fans to enjoy”, Cathy Cleghorn, Founder of Easy Partners, observed in a statement.

The merchandise will include T-Shirts, caps, key rings, hooded sweatshirts, tote bags and magnet and ticket holders that will be embedded with the IIFA logo. These will either be available online or at the MetLife Stadium, New York on July 14 and 15 during the gala.

“With the launch of the IIFA merchandise, our ardent fans can connect and get the complete list of the IIFA festival,” Andre Timmins, Director-Wizcraft International, the producers and creator of the IIFA added,

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