Artist Legacy Group (ALG) has teamed up with punk rock singer Iggy Pop for a new, global brand management initiative.
“Iggy Pop is punk rock personified and a perfect fit for brands looking to add authentic edge to their product lines and advertising campaigns,” said Ashley Austin, CEO of ALG.
“He is an unstoppable creative force and it is a privilege to be working alongside him to identify innovative initiatives that cement his status as a global icon,” he added.
As part of the deal, ALG will spearhead new license extension opportunities for Iggy Pop’s name and likeness across a variety of product categories. Moreover, the company will also build upon Pop’s track record of working with brand partners.
