Media I.M has taken the services of Evolution Management Group to represent the licensing and promotions rights for animation show Sunny Bunnies.
Evolution happens to be worldwide licensors that takes care of distribution of the gender-neutral, novelty brand of toys, footwear, gifts and other products across all consumer channels within the international market.
With the deal in place, Evolution will expand the content into a variety of licensed products for kids, including apparel, accessories, publishing, toys, food and more.
Additionally, the company will also manage promotions and marketing alliances in the region.
“We are very excited to be working with such an experienced group of executives at Media I.M. and the talented animation team at Digital Light Studios on this fun and engaging series,” said Travis Rutherford, president of licensing and retail at Evolution.
“We expect a significant consumer products program to be deployed in the North American market beginning with core categories available at select retailers in spring 2018. Our carefully constructed brand expansion strategy will build Sunny Bunnies into one of the premiere children’s TV franchises,” he added.
Disney Junior and Disney Channel have licensed the Sunny Bunnies series, ensuring that the show will have a broad reach of three to six-year-olds across the US.
