Cartoon Network is working on expanding the reach of Ben 10 across multiple platforms and into more Australian and New Zealand homes this month.
Robi Stanton, Turner’s general manager for Australia, New Zealand and Pacific, said that Ben 10 has always been big but these deals catapult the series to new heights.
“It returned to screens in this region in late 2016 and reminded us of the show’s fun and adventure. With these distribution deals now in place, Ben Tennyson, along with his sister Gwen and Grandpa Max is all set to entertain even more kids and families than ever before.”
Through new free-to-air partnerships with 9Go! and TVNZ2, the move will complement Cartoon Network’s existing distribution on pay-TV and SVOD platforms, including c.Ben 10 is also available through the Cartoon Network Watch and Play app.
Expectations are now high for the launch of the full collection of Ben 10 toys ahead of its June debut.
Cartoon Network won 2017 Action Toy of the Year with is Rust Bucket toy at the annual Toy fair Gala Dinner in Melbourne last month.
