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Ahead of FIFA World Cup 2018, here’s what SPN announces for fan engagements

With few days left for the biggest football tournament, the official broadcaster Sony Pictures Networks (SPN) announced a host of new initiatives to take fan engagements to different levels.

SPN announced a star-studded panel for Football Extraaa, the pre, mid & post-match live studio show that will be telecast in English and Hindi during the FIFA World Cup, starting from June 14.

Indian football superstar Sunil Chhetri, who just completed 100 matches for the national team, will be part of both the English and Hindi panels along with Bhaichung Bhutia.

The panel will also be joined by Champions League winner Luis Garcia, ex-Manchester United forward Louis Saha and former England goalkeeper David James.

Moreover, the broadcaster has also added Tamil and Telugu to its already announced English, Hindi, Bengali and Malayalam live regional feeds.

Also, Ashley Westwood, Gurpreet Singh, Robin Singh and Novy Kapadia will come together to give fans in-depth analysis on the ‘greatest show on earth’.

SPN will also kickstart breakfast show ‘Kick-Off’, where viewers will get a detailed morning insight.  The show will give in-depth analyses on the previous night’s game along with forecast for the forthcoming matches of the day.

“FIFA is one of the biggest sporting events in the World and the excitement from fans is palpable. While conceptualizing this film, we realised that visual humour and story-telling isn’t being used much in advertising and hence we created a light-hearted film,” Abhishek Joshi, Head Marketing, Subscription and Content Licensing of Digital Business at SPN was quoted as saying form the Sportstar.

Meanwhile, SPN also announced that its digital platform SonyLIV will livestream the matches during the 32-nation tournament. The channel has launched the #ScreamLoud campaign to exhibit their undying passion through a light-hearted film.

Recently, Adidas leveraged digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati.

Also, Alcis Sports had partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup Russia merchandises online.

The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14 until July 15. This will be the first World Cup held in Europe since the 2006 tournament in Germany, and the first ever to be held in Eastern Europe.


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