Sports Toys & Games 

Big Bazaar adds to FIFA fever, launches India’s first augmented reality camera game

A big shoutout to all the football fans! To add more madness in the ongoing FIFA fever, Big Bazaar, one of the leading hypermarket chains from Future Group launches India’s first Augmented Reality camera game. The new game has been launched amidst the ongoing frenzy of the FIFA World Cup 2018. The ‘Big Bazaar AR Camera’ game is available on the Big Bazaar page on Facebook. This new game has no clicks, swipes or scrolls. It can be played by just bouncing the soccer ball on your head! This is…

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Know-How Merchandise Licensing Sports 

FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets in various parts of the city. Curated Menus: To cash in on this very sentiment, restaurants have come up with creative ideas to ensure maximum footfall. ‘After Stories’ has come up with a pizza menu…

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Food & Drink Sports 

FIFA World Cup 2018: These Indian restaurants curate special menu to attract football fans

As the month-long global FIFA World Cup 2018 kicks off today in Russia, Indian restaurants are curating their menus to attract football fanatics. Kolkata’s all day casual diners’ chain Chai Break has listed down World Cup special menu for the football fanatics. According to the restaurant, prices for two people, inclusive of tax is Rs 1000. Take a look at the sprawling menu:                                                      Mocktail Menu: Soccer Punch – Passion fruit, orange juice, mint with soda Striker – Apple, basil, pomegranate with apple juice Offside – Watermelon and mix berries…

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Brand & Lifestyle Collaborations Merchandise Licensing Sports 

FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans. Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set to kickstart the most exciting global sporting event. The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14 until July 15.…

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Sports 

Ahead of FIFA World Cup 2018, here’s what SPN announces for fan engagements

With few days left for the biggest football tournament, the official broadcaster Sony Pictures Networks (SPN) announced a host of new initiatives to take fan engagements to different levels. SPN announced a star-studded panel for Football Extraaa, the pre, mid & post-match live studio show that will be telecast in English and Hindi during the FIFA World Cup, starting from June 14. Indian football superstar Sunil Chhetri, who just completed 100 matches for the national team, will be part of both the English and Hindi panels along with Bhaichung Bhutia.…

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Corporate Brand Sports 

Here’s how Adidas is promoting FIFA World Cup in India

Just a week before the FIFA World Cup to kickstart in Russia, Adidas is planning to give Indian fans a memorable football experience. The sports brand is leveraging digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati, according to a Livemint report. Adidas has an over 40-year association with the tournament. “Our FIFA campaign in India is an extension of our global campaign. We have an active fan following of football in India and we want to…

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Apparel Licensing E-Commerce Merchandise Licensing 

Alcis Sports, Flipkart join hands to launch official 2018 FIFA World Cup merchandises online

In what could be termed as good news for sports enthusiasts, Alcis Sports partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup Russia merchandises online. According to a report in the Exchange4media, Alcis Sports has signed an exclusive deal with Flipkart to retail fan-wear merchandises on the online platform. Alcis Sports bagged the rights for the upcoming 2018 FIFA World Cup Russia licensed apparel merchandises for India, Nepal, Sri Lanka and Pakistan. Alcis Sports has lined up a comprehensive range of over 550 articles that will be exclusively…

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