Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to develop their own…

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Brand & Lifestyle Sports 

Rohit Sharma extends contract with Adidas

India batsman Rohit Sharma has extended his contract with the global sportswear giant Adidas. Rohit Sharma has been associated with Adidas since 2013. “We are excited to continue my run with adidas and together we had a good partnership and I look forward to another great run,” Rohit Sharma said. Sharad Singla, Director Brand Marketing, Adidas India, reportedly said: “Rohit is an ambassador of change, continuously propagating a message that helps the world to become a better place to live in.” Rohit Sharma is an Indian international cricketer who is…

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Collaborations Retail 

adidas collaborates with Game of Thrones for Ultraboost collection

adidas Running announces the highly anticipated collaborative project with legendary  television series Game of Thrones. Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season , adidas has reimagined the iconic houses and characters of Westeros in sneaker form. The collaboration features a collection of six limited-edition Ultraboost, each carefully designed to represent the characteristics, colors and details of the heroes and…

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Brand & Lifestyle Retail Sports 

adidas expects 5-8% topline growth in 2019

During the fourth quarter, adidas revenues increased 5% on a currency-neutral basis, on top of 19% growth in the prior year period. This development reflects an increase of 5% at brand adidas. Double-digit growth in Sport Inspired and in the training category as well as high-single digit growth in running were partly offset by a strong decline in football revenues reflecting the non-recurrence of sales related to the 2018 FIFA World Cup in the prior year’s quarter. The revenues at the Reebok brand declined 1%, as the double-digit increase in…

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Apparel Licensing Merchandise Licensing 

Adidas, MTV launch ‘Beavis and Butt-Head’ merchandise collection

The skateboarding division of Adidas has teamed up with MTV to create a limited-collection of Beavis and Butt-Head merchandise. According to a Nerdist report, the products in the Adidas / Beavis and Butt-Head collection will be priced between the USD30 – USD70 mark. Check out the full collection here: From the hoodie and jacket to the graphic tees, all the clothes in the upcoming collection portray the iconic duo as they slack off at work. The entire collection will be available on November 3rd at the Adidas Skateboarding website and…

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Brand & Lifestyle Collaborations Merchandise Licensing Sports 

FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans. Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set to kickstart the most exciting global sporting event. The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14 until July 15.…

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Ahead of FIFA World Cup 2018, here’s what SPN announces for fan engagements

With few days left for the biggest football tournament, the official broadcaster Sony Pictures Networks (SPN) announced a host of new initiatives to take fan engagements to different levels. SPN announced a star-studded panel for Football Extraaa, the pre, mid & post-match live studio show that will be telecast in English and Hindi during the FIFA World Cup, starting from June 14. Indian football superstar Sunil Chhetri, who just completed 100 matches for the national team, will be part of both the English and Hindi panels along with Bhaichung Bhutia.…

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Corporate Brand Sports 

Here’s how Adidas is promoting FIFA World Cup in India

Just a week before the FIFA World Cup to kickstart in Russia, Adidas is planning to give Indian fans a memorable football experience. The sports brand is leveraging digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati, according to a Livemint report. Adidas has an over 40-year association with the tournament. “Our FIFA campaign in India is an extension of our global campaign. We have an active fan following of football in India and we want to…

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Apparel Licensing Brand & Lifestyle Sports 

Adidas to become official outfitter of BIG3 league

Adidas has partnered with Big3 that will see it become the official outfitter of the three-on-three basketball league, reports Global License. Both the companies have entered into a three-year partnership As per the agreement, Adidas will influence its style and expertise to outfit all league members with Big3 jerseys. Besides, both of them will also work together to develop a new line of licensed apparel collection including hoodies, uniforms, and t-shirts among others. According to Kwatinetz, Adidas culture is imbued with innovation and marked by excellence. Additionally, the Big3 will…

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Brand Licensing Celebrity Licensing 

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead and signed a Rs 110-crore endorsement eight-year long licensing deal with sports lifestyle brand Puma. Kohli will work with the German outfit to launch a signature line of sports lifestyle products with a special logo and brand identity.  A major part of the licensing deal estimated between Rs 12 to 14 crore annually is locked up in fixed payout. The signing up with the sports lifestyle…

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