Adidas has partnered with Big3 that will see it become the official outfitter of the three-on-three basketball league, reports Global License.
Both the companies have entered into a three-year partnership
As per the agreement, Adidas will influence its style and expertise to outfit all league members with Big3 jerseys. Besides, both of them will also work together to develop a new line of licensed apparel collection including hoodies, uniforms, and t-shirts among others.
According to Kwatinetz, Adidas culture is imbued with innovation and marked by excellence.
Additionally, the Big3 will continue to introduce the sport to new cities and fans across the country and will work with Adidas on local activations that continue the league’s commitment to enriching the community.
“They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that Big3 is proud to name Adidas the league’s official apparel sponsor. We look forward to embarking on this partnership with the world’s best sports culture brand,” Kwatinetz was quoted as saying.