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King Features, Bellerose join hands for ‘Popeye and Olive Oyl’ fashion collection

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To celebrate the spinach-lover’s 90th Anniversary, King Features Syndicate collaborates with Bellerose for the iconic Popeye and Olive Oyl fashion accessories.

The transaction was brokered by Biplano Licensing.

As per the deal, Bellerose has launched an exclusive collection for boys and girls paying homage to the fun, romantic and fashionable universe of the cartoon duo. The apparel collection will feature playful prints, pre-worn looks and timeless pieces made in true Bellerose fashion.

(Image Courtesy: Licensing Biz)

“Bellerose’s trendy and whimsical designs perfectly capture the essence of Popeye and Olive Oyl,” said Carla Silva, VP and GM, global head of licensing for King Features.

The exclusive line will be available in France, Belgium and the Netherlands.

Bellerose is a Belgian apparel brand that has been creating premium clothing for the whole family since 1989.

Popeye the Sailor Man captured the hearts of millions of fans around the globe. Popeye is a cartoon fictional character created by Elzie Crisler Segar. The character first appeared in the daily King Features comic strip, Thimble Theatre, on January 17, 1929.

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