Know-How Merchandise Licensing Sports 

FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

Reading Time: 3 minutes Post Views: 4,036 As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets in various parts of the city. Curated Menus: To cash in on this very sentiment, restaurants have come up with creative ideas to ensure maximum footfall. ‘After Stories’ has come up with…

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Food & Drink Sports 

FIFA World Cup 2018: These Indian restaurants curate special menu to attract football fans

Reading Time: 2 minutes Post Views: 3,253 As the month-long global FIFA World Cup 2018 kicks off today in Russia, Indian restaurants are curating their menus to attract football fanatics. Kolkata’s all day casual diners’ chain Chai Break has listed down World Cup special menu for the football fanatics. According to the restaurant, prices for two people, inclusive of tax is Rs 1000. Take a look at the sprawling menu:                                                      Mocktail Menu: Soccer Punch – Passion fruit, orange juice, mint with soda Striker – Apple, basil, pomegranate with apple juice Offside – Watermelon…

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Brand & Lifestyle Collaborations Merchandise Licensing Sports 

FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

Reading Time: 3 minutes Post Views: 2,961 Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans. Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set to kickstart the most exciting global sporting event. The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14…

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Ahead of FIFA World Cup 2018, here’s what SPN announces for fan engagements

Reading Time: 2 minutes Post Views: 2,577 With few days left for the biggest football tournament, the official broadcaster Sony Pictures Networks (SPN) announced a host of new initiatives to take fan engagements to different levels. SPN announced a star-studded panel for Football Extraaa, the pre, mid & post-match live studio show that will be telecast in English and Hindi during the FIFA World Cup, starting from June 14. Indian football superstar Sunil Chhetri, who just completed 100 matches for the national team, will be part of both the English and Hindi panels along…

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Apparel Licensing E-Commerce Merchandise Licensing 

Alcis Sports, Flipkart join hands to launch official 2018 FIFA World Cup merchandises online

Reading Time: 2 minutes Post Views: 2,534 In what could be termed as good news for sports enthusiasts, Alcis Sports partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup Russia merchandises online. According to a report in the Exchange4media, Alcis Sports has signed an exclusive deal with Flipkart to retail fan-wear merchandises on the online platform. Alcis Sports bagged the rights for the upcoming 2018 FIFA World Cup Russia licensed apparel merchandises for India, Nepal, Sri Lanka and Pakistan. Alcis Sports has lined up a comprehensive range of over 550 articles that…

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