British fast fashion online retailer PrettyLittleThing.com has announced its first ever brand collaboration with 90s streetwear designer and innovator Karl Kani.
Taking inspiration from Karl’s archives of vintage streetwear, the collection includes swimwear, outerwear, loungewear and accessories. The 45-piece collection has stayed true to Karl’s vision and uses his signature multi stripes and logo across the collection.
Though the online retailer is known for its celebrity partnerships and influencer ambassadors including Justine Skye and Christina Milian, this new release marks its first-ever collaboration with another brand.
Spotted on some of the biggest names including Missy Elliot, Teyana Taylor, Karruche Tran and Ariana Grande, the collection also includes branded oversized t-shirt dresses, cropped denim jackets and branded co-ordinations.
A promotional video, shared on Instagram, showcases Aaliyah, Biggie, Tupac and more wearing the brand, contrasted with the collaboration’s campaign imagery starring Teyana Taylor.
The Karl Kani collection launched on May 23 on the retailer’s online website.
