Pepsi expands ‘Love It. Live It. Football’ campaign, launches new fashion line

Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe, as per a Global License Report.

The “Art of Football” collection features styles from labels including UK’s Boohoo and Umbro; Australia’s Le Specs, The; US’s New Era and Russia’s Anteater.

“Pop culture acumen–from sport and music to art and culture is embedded in our Pepsi brand identity. Football is the world’s game–and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories,” said Natalia Filippociants, senior marketing director, global Pepsi trademark, global beverage group, PepsiCo.

The streetwear-inspired range also features apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases from Anteater; hoodies, tracksuits, t-shirts and cropped jackets from Boohoo; soccer t-shirts, shorts and balls from Umbro; sunglasses from Le Specs; and fashion headwear and t-shirts from New Era.

The collection will be available on each partners’ e-commerce site as well as at department stores, fashion retailers from May 21 onwards. You can also get the collection online at BooHooman.com/Pepsi.

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