Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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Character & Entertainment Know-How 

FREAKY FRIDAY: These mascots are still creating a strong recall for their brands

From the utterly-butterly Amul’s mascot girl to the  Air India’s Maharajah, mascots have been endearing brands to consumers over the years, creating a strong recall and connect beyond advertising and marketing drives. While the Amul Girl has been giving her witty takes on current happenings, the Maharaja always welcome guests with a gracious bow. In an age of social media, these mascots are still creating a strong recall for their respective brands. Take a look. The ‘Amul Girl’: Amul girl refers to the advertising mascot used by Amul, an Indian…

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Corporate Brand Fashion & Accessories 

Pepsi expands ‘Love It. Live It. Football’ campaign, launches new fashion line

Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe, as per a Global License Report. The “Art of Football” collection features styles from labels including UK’s Boohoo and Umbro; Australia’s Le Specs, The; US’s New Era and Russia’s Anteater. “Pop culture acumen–from sport and music to art and culture is embedded in our Pepsi brand identity. Football is the world’s game–and that culture and lifestyle goes beyond where and how we watch the game, to how…

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Celebrity Corporate Brand 

Ranbir Kapoor meets fans in Mumbai’s Carter road, asks ‘Kyu Sookhe Sookhe Hi?’

What’s life without a few good friends? And what’s good food without a chilled glass of Pepsi? Pepsi unleashed a new campaign which celebrates friends, food and friendship. Titled ‘Kyu Sookhe Sookhe hi?, the largest beverage manufacturer company introduced new foodicon bottles based on 25 popular food items from India. Pepsi’s new campaign pivots on the simple belief that just like life is incomplete without friends and gossip, food is incomplete without Pepsi. Pepsi knows that mixing friendship, food and fun is the perfect recipe. And when you add in…

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Celebrity Licensing 

Cindy Crawford teams up with Pepsi

  Cindy Crawford has teamed up with Pepsi once again. As part of the alliance, the actress will recreate her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son Presley Gerber will kick off a year-long a campaign about ‘Pepsi Generations’ that will also feature other icons from Pepsi’s past. It is not clear which agency is behind the new ad or when it will run during the game. A brand representative…

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Brand Licensing Collaborations 

20th Century Fox teams up with Pepsi for Empire

  20th Century Fox has joined forces with Pepsi to develop a series of digital content and real-life experiences to celebrate the third season of Empire. By way of the collaboration, Pepsi will introduce three digital and social extensions which will serve as complementary builds to an on-screen narrative. These extensions will include: a nine-episode social series, which will debut on the series’ Facebook and Instagram and will continue the story of longtime characters A&R executive Becky Williams and Porsha; the launch of six limited edition Empire mini-cans featuring custom…

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