Kwan Entertainment and Marketing Solutions partnered with Ravi Krishnan, co-founder of wellness company Stepathlon Lifestyle and launched a sports, media and consumer subsidiary ‘Kwanabler’.
The move is aimed at conceiving, creating, and commercializing the significant opportunities available to global sports, media and entertainment businesses within the Indian ecosystem.
The company will help these arenas to enter India by helping them to identify, own, and monetize assets and business opportunities.
The firm is also an investor or stakeholder in media units such as Saavn, Deepika Padukone’s All About You, and Gigstart.
Commenting on the partnership, Krishnan said, “Global investors are now looking at India through a different lens due to its rapid global emergence and the need to look beyond China. Overseas entities need a partner to help navigate the Indian business landscape to reduce risk and maximize return. They need a partner on the ground who has local expertise, the right access, as well as a global perspective.”
According to Krishnan, Kwanabler is uniquely placed to capitalize on this opportunity with both foreign and local investors and shareholders.
Anirban Das Blah, Founder at KWAN Entertainment, said, “Despite growing at an exponential pace, the full potential of the Indian market is nowhere close to being realized. Unlocking that value needs the involvement of international players who can bring in investments and global business experience. But for that, they need local business partners in India who can actually help them realize the hidden value through a co-created ecosystem.”
The vision of the company is to combine the respective experience, networks and resources to create a scalable, value-focused partner in the areas of Sports, Media and Entertainment.
The company seeks to be a dominant force in India with global reach, and impact.
Established in 2009, Kwan Entertainment has business undertakings across cinema (Bollywood and regional), music, sports, fashion, and lifestyle. Kwan has a joint venture called Mojostar with brand licensing and marketing firm Dream Theatre which creates new brands in the fashion, personal care and fitness segments in partnership with celebrities.
