Apparel Licensing Celebrity Licensing 

Selfridges honours ‘The Rolling Stones’. Here’s how

Reading Time: 2 minutes Post Views: 5,846 To honour and celebrate ‘The Rolling Stones’ NO Filter UK tour, Selfridges is coming up with pop-up within the retailer’s Corner Shop this summer. According to a report in the License Global, the Rolling Stones X Selfridges, Corner Shop has been curated by The Rolling Stones and Bravado and will transform into a shopping experience that ‘immerses fans and shoppers into the world of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood.’ Sharing a video on the official Twitter, the rock-n-roll band wrote, “Coming soon The…

Read More
Brand & Lifestyle Collaborations Corporate Brand 

Fossil Group teams up with Puma, sprints into watches

Reading Time: 2 minutes Post Views: 2,543 Fossil Group and Puma SE have entered into a partnership and signed a global license agreement for the design, development and distribution of Puma watches and smartwatches through 2028. “Puma is one of the world’s leading sports brands. We are excited to partner with them and bring our world class design and distribution capabilities to the watch collection,” said Kosta Kartsotis, chief executive officer, Fossil Group. As per the agreement, Puma and Fossil Group will collaborate on the design and manufacturing of the branded watches and smartwatches.…

Read More
Corporate Brand Fashion & Accessories 

Pepsi expands ‘Love It. Live It. Football’ campaign, launches new fashion line

Reading Time: < 1 minute Post Views: 3,337 Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe, as per a Global License Report. The “Art of Football” collection features styles from labels including UK’s Boohoo and Umbro; Australia’s Le Specs, The; US’s New Era and Russia’s Anteater. “Pop culture acumen–from sport and music to art and culture is embedded in our Pepsi brand identity. Football is the world’s game–and that culture and lifestyle goes beyond where and how we watch the…

Read More
Celebrity Licensing Fashion & Accessories Merchandise Licensing 

Britney Spears partners with Epic Rights for new line of branded merchandise

Reading Time: 2 minutes Post Views: 2,753 Grammy Award-winning pop icon has teamed up with global brand management and licensing company Epic Rights to develop and launch a line of high quality fashion and lifestyle branded products that reflect her personal sense of style, lifestyle, artistry, and creativity. The move was generated by the momentum of Britney Spears’ award-winning and record-breaking Las Vegas residency, “Britney: Piece of Me,” and in anticipation of her upcoming tour, the multi-platinum. Commenting on the partnership, Britney said, “I am excited to collaborate with Epic Rights to create a…

Read More
Fashion & Accessories Fashion Licensing Movie Licensing 

L’Oreal launches Beauty and The Beast Inspired Make-up line

Reading Time: < 1 minute Post Views: 3,476 L’Oreal Paris has partnered up with Disney to create a makeup line that reflects the upcoming movie sensation. Beauty and the Beast is anticipated to be a remake of the classic Disney 1991 release, with a few twists. Starring Emma Watson, the film follows the traditional fairy tale originally published in 1740 by Gabrielle-Suzanne Barbot de Villeneuve. When the trailer for the 2017 version was released May 2016, fans of the 1991 film were ecstatic. The Beauty and the Beast makeup line will include seven lipsticks along with nail polish pairings…

Read More
Accessories Licensing Character Licensing Fashion & Accessories Uncategorized 

Casio collaborates with Hello kitty for Baby G watches

Reading Time: < 1 minute Post Views: 2,922 Casio Computer Co., Ltd. announced the release of the latest addition to the BABY-Gline of shock-resistant watches for women, based on the concept of Tough and Cool. The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following. The new BA-120KT is based on the popular BA-120 Series, known for its multiple color variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created. The dial and band…

Read More
%d bloggers like this: