Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz.

Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder.

The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups.

As per the association, Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform in the first phase, followed by a presence on TikTok in the next phase.

Consumers who log in to TikTok and Vigo platforms will have access to a wide array of famous Bollywood dialogues and music from Shemaroo’s library of blockbusters. Exactly like Musical.ly, consumers can make promotion videos enacting the popular dialogues from epic Bollywood movies. In addition, the Vigo app will be promoted on Shemaroo’s social media and other media assets.

Vigo Video and TikTok apps are known for creating, sharing and discovering short user-generated videos. Both the apps are leading the top charts of Google Play store and iOS free app charts.

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