Global Licensing Music Music Licensing Top News 

TikTok announces first music distribution partnership with UnitedMasters

Though TikTok’s future in the U.S. & in India remains uncertain, the company announced this morning its first music distribution partnership, with indie music distributor UnitedMasters. The deal will allow artists on TikTok to tap into the platform’s ability to make their music go viral, then distribute their songs directly to other music streaming services, like Spotify, Apple Music/iTunes, SoundCloud and YouTube. TikTok announces first music distribution partnership with UnitedMasters The deal allows indie artists to effectively circumvent traditional record labels by reaching young music fans on the social video…

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Celebrity Merchandise Licensing 

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder. The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups. As per the association, Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform in the first phase, followed by a presence…

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