Celebrity Merchandise Licensing 

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder. The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups. As per the association, Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform in the first phase, followed by a presence…

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Entertainment Licensing 

Shemaroo signs content licensing deal with Viu

Shemaroo Entertainment, one of the leading content houses, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu. “Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip’s premium OTT (over-the-top) video on demand service, Viu,” the company said in a statement.Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies can be enjoyed by subscribers of Viu, it said further. Shemaroo Entertainment Director Jai Maroo said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content…

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