Celebrity Merchandise Licensing 

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

Reading Time: < 1 minute Post Views: 4,420 Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder. The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups. As per the association, Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform in the first phase, followed…

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Character Licensing 

Archie will come to Bollywood: Archie Comics CEO Jon Goldwater

Reading Time: 2 minutes Post Views: 3,132 Archie Andrews and his Riverdale High School friends Betty Cooper and Veronica Lodge were introduced in the 1940s to a different generation. Still, after serving the reading interests of several generations of young, they are anything but retro. In an email interview to IANS, Archie Comics CEO and publisher Jon Goldwater discussed Archie and Bollywood. “For, “Riverdale is a city that exists today”. That meant diversity, a bit more conflict, and real-world drama. That means the people populating the town have to feel like today’s world. That…

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Celebrity Licensing Movie Licensing TV & Films 

From Sanju to Karenjit Kaur: These Bollywood celebrity biopics are a must watch!

Reading Time: 4 minutes Post Views: 2,590 Ranbir Kapoor’s Sanju is shattering the box office records of all the ‘Khans’, and how! After crossing the Rs 200-crore mark within a week of its release, Sanju is now galloping towards the Rs 300-crore club. From Sanjay Dutt to Saurav Ganguly, watching one of lifetime’s celebrity biopics might be one of the best ways to spend a Sunday afternoon. So, which celebrities have had stories fascinating enough? Let’s take a look! Sanju…One Man, Many Lives: The biopic on the life of Bollywood’s original wild child Sanjay…

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Accessories Licensing Celebrity Licensing 

Freak Friday – 5 Bollywood Celebrities who entered the licensing biz

Reading Time: 3 minutes Post Views: 2,772 The trend of celebrities floating their own brands of consumer products is picking up in India as licensing gains pace in the country. The power and pull of the Bollywood superstars is what makes licensing products successful. Many Bollywood star see licensing as way to launch their new line of products and connect to fans but it will make a huge success once celebrities see this as a way of making substantial money as well. For now, it is the licensee which is learning that a famous…

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