Bollywood - Licensing Corner

Shemaroo partners TikTok, Vigo Video to promote merchandise brand ‘Yedaz’

August 21, 2018 LC TEAMBollywood, merchandise, Shemaroo, TikTok, Vigo Video, Yedaz – Bollywood Madness

Reading Time: < 1 minute Post Views: 4,899 Shemaroo Entertainment Limited has partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder. The brand has a presence in more than 15 different categories such as T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups. As per the association, Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform in the first phase, followed…

Character Licensing

Archie will come to Bollywood: Archie Comics CEO Jon Goldwater

August 13, 2018November 11, 2021 LC TEAMArchie, Bollywood, Comics, India1 Comment

Reading Time: 2 minutes Post Views: 3,490 Archie Andrews and his Riverdale High School friends Betty Cooper and Veronica Lodge were introduced in the 1940s to a different generation. Still, after serving the reading interests of several generations of young, they are anything but retro. In an email interview to IANS, Archie Comics CEO and publisher Jon Goldwater discussed Archie and Bollywood. “For, “Riverdale is a city that exists today”. That meant diversity, a bit more conflict, and real-world drama. That means the people populating the town have to feel like today’s world. That…

Celebrity Licensing Movie Licensing TV & Films

From Sanju to Karenjit Kaur: These Bollywood celebrity biopics are a must watch!

July 10, 2018November 11, 2021 LC TEAMBhaag Milkha Bhaag, Biopics, Bollywood, Celebrity, India, MS Dhoni, Sanju, Saurav Ganguly, Sunny Leone1 Comment

Reading Time: 4 minutes Post Views: 2,949 Ranbir Kapoor’s Sanju is shattering the box office records of all the ‘Khans’, and how! After crossing the Rs 200-crore mark within a week of its release, Sanju is now galloping towards the Rs 300-crore club. From Sanjay Dutt to Saurav Ganguly, watching one of lifetime’s celebrity biopics might be one of the best ways to spend a Sunday afternoon. So, which celebrities have had stories fascinating enough? Let’s take a look! Sanju…One Man, Many Lives: The biopic on the life of Bollywood’s original wild child Sanjay…

Accessories Licensing Celebrity Licensing

Freak Friday – 5 Bollywood Celebrities who entered the licensing biz

August 26, 2016November 11, 2021 CorrespondentAccessories Licensing, Arjun Rampal, Bollywood, Celebrity Licensing, India, Licensing and Bollywood, Salman Khan, Shilpa Shetty, SRK, Zeenat Aman

Reading Time: 3 minutes Post Views: 3,103 The trend of celebrities floating their own brands of consumer products is picking up in India as licensing gains pace in the country. The power and pull of the Bollywood superstars is what makes licensing products successful. Many Bollywood star see licensing as way to launch their new line of products and connect to fans but it will make a huge success once celebrities see this as a way of making substantial money as well. For now, it is the licensee which is learning that a famous…