Character Licensing 

Welcome Hello Kitty Casio watches! Sanrio inks deal for two new timepieces

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Sanrio has joined hands with Casio America for a new collection of watches inspired by Hello Kitty. Named the BGA190KT, the watch will be available in two colours.

The watch will feature a minute hand decorated watch with Hello Kitty’s signature red ribbon, a band covered in Hello Kitty-style illustrations and a back plate that showcases an originally designed pilot Hello Kitty.

The partnership also marks the second Baby-G collaboration timepiece for  globe-trotting character.

The watch is now available at Macy’s, select fashion boutiques, the G-Shock Store in New York City. You can also buy it online from the official store –

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