Character & Entertainment Character Licensing Game Licensing 

Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu

Reading Time: 2 minutes Post Views: 2,729 For the first time, global character and lifestyle brands star together in a mobile game Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate…

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Accessories Licensing Character Licensing 

Converse, Hello Kitty team up for second collaboration

Reading Time: < 1 minute Post Views: 3,456 Following the success of the first collaboration, Converse has collaborated with Hello Kitty. The new collection of kawaii footwear, apparel, and accessories feature bold colorways, classic graphics, and some special playful Hello Kitty elements. The Converse x Hello Kitty features two classic Converse silhouettes — One Star and the iconic Chuck Taylor All Star (in Hi and Ox versions). Hello Kitty adorns the One Star silhouette with repeat star graphics in alternating Red and Black colorways. For the All Star Hi and Ox, Hello Kitty pops up…

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Character Licensing Fashion Licensing 

Sanrio, Converse to bring Hello Kitty-themed fashion collection

Reading Time: < 1 minute Post Views: 1,972 Sanrio has teamed up with Converse for a new line of Hello Kitty-themed footwear, sportswear and accessories collection. Set to coincide with the back-to-school season, The Hello Kitty x Converse collection will offer a range of Hello Kitty-inspired designs across classic Converse silhouettes including the Chuck Taylor All Star, Chuck 70, and One Star. The shoes will be available for everyone as they come in kid’s, women’s, and men’s sizes. Sneakers include a second set of laces in all-over Hello Kitty print. Custom graphics are screen printed…

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Apparel Licensing Character Licensing 

Sanrio, Torrid launch limited-edition ‘Hello Kitty’ fashion collection

Reading Time: < 1 minute Post Views: 2,279 Torrid, the fastest-growing plus size fashion brand in America, launched ‘Hello Kitty’ fashion collection. The limited-edition collection launches exclusively at Torrid.com. Expressly designed to fit and flatter women who wear sizes 10 to 30, the collection blends casual chic style with athleisure and Hello Kitty prints that include her iconic bow. “Our two previous Hello Kitty collections were huge hits—and we think the pieces in this latest collection are more fabulous than ever. Fans are definitely going to be thrilled,” said Kate Horton, SVP, General Merchandising Manager…

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Character & Entertainment Character Licensing 

Sanrio partners with Ergobaby to create Hello Kitty inspired baby merchandise

Reading Time: 2 minutes Post Views: 2,818 Sanrio has partnered with Ergobaby, an ergonomic baby mobility brand, for a limited-edition line of baby products featuring Hello Kitty. The new collection will include branded baby carriers, doll carriers, swaddlers, baby sleeping bags as well as limited edition designs that aim to reflect Hello Kitty’s style and kawaii sensibility. The Ergobaby limited edition Hello Kitty collection will be available globally online and in-store later this month. However, from food trucks to wine, the Sanrio’s most famous character is everywhere. Sanrio works with a variety of companies…

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Character Licensing Collaborations Merchandise Licensing 

Gaspard and Lisa to collaborate with Hello Kitty in Asian market

Reading Time: 3 minutes Post Views: 8,312 Sony Creative Products (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard and Lisa, has announced a licensing and merchandising collaboration with Sanrio’s Hello Kitty. The agreement will initially target the Asian market. The opportunity to collaborate came almost after 11 years. Here’s how the collaboration will work: The creators of Gaspard et Lisa, Anne Gutman and Georg Hallensblen, and Sanrio’s Hello Kitty designer, Yuko Yamaguchi, between them created seven oil paintings showing a visit by Hello Kitty to Gaspard…

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Character Licensing 

Welcome Hello Kitty Casio watches! Sanrio inks deal for two new timepieces

Reading Time: < 1 minute Post Views: 3,318 Sanrio has joined hands with Casio America for a new collection of watches inspired by Hello Kitty. Named the BGA190KT, the watch will be available in two colours. The watch will feature a minute hand decorated watch with Hello Kitty’s signature red ribbon, a band covered in Hello Kitty-style illustrations and a back plate that showcases an originally designed pilot Hello Kitty. The partnership also marks the second Baby-G collaboration timepiece for  globe-trotting character. The watch is now available at Macy’s, select fashion boutiques, the G-Shock Store…

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Character Licensing 

Sanrio partners with Microsoft HoloLens for Actiongram

Reading Time: < 1 minute Post Views: 5,708 Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty. On Tuesday, Sanrio launched Hello Kitty on Actiongram, the HoloLens app that allows users to create short videos using a large array of holographic animations. “The new Hello Kitty content is a fun and unique complement to our existing cas of characters and effects, which enables our creator community to pursue more immersive and interactive storytelling with the mixed reality filming techniques Actiongram offers,” said Dana Zimmerman, studio…

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Character & Entertainment Character Licensing 

Sanrio introduces new character ‘Aggretsuko’

Reading Time: < 1 minute Post Views: 4,538 Sanrio has introduced a character which is not all so good and cuddly like Hellokitty but is disgruntled, and Sanrio has already started its licensing and merchandising program Sanrio has hit the target market as adult base with the introduction of the new character Aggretsuko. She is cute, angry and a single scorpion woman who loves heavy metal. She is Aggretsuko, who is grown up adult and goes to work at a trading company who wakes up every morning and embarks on a hellish commute to her…

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Accessories Licensing Character Licensing Fashion & Accessories Uncategorized 

Casio collaborates with Hello kitty for Baby G watches

Reading Time: < 1 minute Post Views: 2,766 Casio Computer Co., Ltd. announced the release of the latest addition to the BABY-Gline of shock-resistant watches for women, based on the concept of Tough and Cool. The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following. The new BA-120KT is based on the popular BA-120 Series, known for its multiple color variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created. The dial and band…

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