As a part of the brand makeover, US-based Carlson Rezidor Hotel Group, which operates 1,400 hotels worldwide under eight brands, rebranded itself as Radisson Hotel Group.
It is also planning to put greater focus on its mid-scale brands in India.
The move is likely to strengthen its brand recall in India and push growth in the mid segment where most international hospitality firms have a strong presence.
“We are assessing some of our existing Radisson Blu hotels to convert to Radisson Collection. We are converting Radisson Blu in Agra to Radisson Collection in the coming months. Besides, we are also looking for newer opportunities,” Rana said, adding around five to seven hotels could be converted with the “right amount of upliftment,” Raj Rana, chief executive officer (South Asia) Radisson Hotel Group was quoted as saying from Livemint.
Existing Radisson brands in India are Radisson and Radisson Blu in the upscale segment; Park Inn and Country Inn & Suites by Radisson in the midscale segment; and Park Plaza in the economy segment.
The company is planning to introduce another midscale lifestyle brand—Radisson Red in India at Mohali in the July-September quarter.
Currently, there are 89 hotels which are operational in the country. The group has 140 hotels which include both the ones that are operational and the ones being developed.
Radisson is one of the largest hotel chains in India, besides Taj Group and Marriott Inc.
