A few weeks ago, we had reported that filmmaker Vikram Bhatt was in plans to launch his own OTT on his birthday on January 27.
According to Bhatt, the app would be known as ‘VB on the Web’, just like his YouTube channel that was launched last year.
The filmmaker has an interesting plan for the app. He wants to move away from the monthly SVOD (subscription video-on-demand) system that’s currently prevalent in the OTT market and make his audiences pay per show with ‘ticket’ prices as low as 10 to 20 rupees.
The app will start with three shows – Untouchables (starring Bhatt himself), Twisted 2 and Maya 2. This platform will also be open to external producers to put up their content on a revenue-sharing basis.
For beginners, Bhatt has already had the audience sample his content. Loneranger Productions, a company he launched in 2016 for digital, content has put up seven web series on his YouTube channel also called VB on the Web.
Titles there have had consistent views, with some crossing the million-view mark; perhaps it is what pushed him to go for his own platform.
