World’s leading private toy company, MGA Entertainment (MGAE) has partnered with Menchie’s, the nation’s largest self-serve frozen yogurt franchise for a nationwide promotion available only at Toys“R”Us.
Num Noms, the hottest collectible with more than 400 characters and 50 smell variations, will launch an exclusive Menchie’s starter pack featuring the Menchie’s Sweet Friends available only at Toys”R”Us stores nationwide and online beginning July 2017.
To kick-off the partnership, approximately 420 Menchie’s stores throughout the United States will get a “Smell so delicious” campaign makeover featuring two exclusively designed limited-edition frozen yogurt cups.
“Menchie’s stores are colorful, fun and friendly, bringing a smile to every guest in much the same way that Num Noms creates a truly unique and engaging experience for its fans,” said MGAE’s Head of Global Licensing, Juli Boylan.
“As Num Noms and Menchie’s fans celebrate the joys of summertime, both brands will benefit from exposure to the other’s similar spirit of fun and friendship,” she added.
Num Noms, which first launched in the U.S. in December 2015, has continuously delighted millions of children with each new series release.
With the newest edition to the franchise being Num Noms Lights, more characters and combinations will be coming to market in summer 2017.
Num Noms has topped the lists of media and blogger gift guides, prestigious holiday toy lists from mega retailers ranked in the top 10 of most Googled holiday toys and was a finalist in the Collectible of the Year category at the Toy of the Year Awards.
