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NBA teams up with Fanatics to launch online NBA stores

The National Basketball Association has teamed up with Fanatics to launch official online NBA stores across the Asia-Pacific.

The partnership that will help grow the NBA’s existing relationship with the sports apparel company will feature a variety of men’s, women’s and youth products from all 30 teams.

In addition, the online stores will feature on-court apparel from Nike, the leagu

e’s official outfitter; a range of merchandise from partners including New Era and Mitchell & Ness and exclusive fan products such as personalised team jerseys.

“The NBA is becoming an increasingly global league and we’ve seen a significant uptick in fandom across several regions throughout Asia,” sai Steve Davis, president, Fanatics International. “This level of growth is very exciting, and Fanatics is committed to providing a best-in-class online shopping experience to provide these passionate fans with easy access to the largest assortment of officially licensed NBA merchandise available for all 30 teams,” he added.

The official online NBA stores are now available in Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand and Vietnam.



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