Sports Sports Licensing 

NBA’s flagship store opens in London 

Reading Time: < 1 minute Post Views: 223 NBA’s flagship store opens in London  Finally, good news for basketball fanatics in the U.K. The National Basketball Association has opened a flagship store in Central London. The two-storey retail outlet has been launched in partnership with Fanatics, a licensed sports merchandising brand. The store would be the home to everything sporty including official merchandise, memorabilia, and customised products. There is also a wide variety of merch on sale including apparel, toys, headwear, and collectibles. Fans would be spoilt for choice as there aren’t just a plethora…

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Entertainment Licensing Sports Licensing 

Inox Leisure partners with NBA as exclusive multiplex partner

Reading Time: < 1 minute Post Views: 2,791 Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatable and popcorn buckets, NBA posters and NBA jersey wall displays. Inox will also host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA…

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Intellectual Property Merchandise Licensing Sports Sports Licensing 

NBA to bounce big this year

Reading Time: 4 minutes Post Views: 1,583 Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range…

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Sports 

Sinclair Broadcast Group to acquire 21 regional sports networks from Disney

Reading Time: 3 minutes Post Views: 1,256 Sinclair Broadcast Group, Inc and The Walt Disney Company announced that they have entered into a definitive agreement under which Sinclair will acquire the equity interests in 21 Regional Sports Networks and Fox College Sports, which were acquired by Disney in its acquisition of Twenty-First Century Fox, Inc. The transaction ascribes a total enterprise value to the RSNs equal to $10.6 billion, reflecting a purchase price of $9.6 billion, after adjusting for minority equity interests. Completion of the transaction is subject to customary closing conditions, including the…

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Brand & Lifestyle Collaborations Sports Licensing 

NBA ties up with Suditi Inds to launch range of NBA fanwear apparel

Reading Time: 2 minutes Post Views: 1,989 The National Basketball Association has announced a multi-year merchandising partnership with Suditi Industries Ltd to launch a range of NBA fanwear apparel in India.The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.     NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store…

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Accessories Licensing Sports 

NBA, New Era launched new headgear collection: Check it out here

Reading Time: < 1 minute Post Views: 1,925 The National Basketball Association and New Era have released the latest edition of ‘New Era NBA Authentics: Draft Series’ collection. The deal is a part of a multi-year collaboration that names New Era the NBA’s official headwear partner. To celebrate both the hat line and the 2018 NBA Draft, the two companies have released a short-form documentary starring NBA player D’Angelo Russell. Check out the collection here: Each cap in the collection includes original design elements such as custom patches and pins that pay tribute to the…

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Sports Licensing 

NBA teams up with Fanatics to launch online NBA stores

Reading Time: < 1 minute Post Views: 4,720 The National Basketball Association has teamed up with Fanatics to launch official online NBA stores across the Asia-Pacific. The partnership that will help grow the NBA’s existing relationship with the sports apparel company will feature a variety of men’s, women’s and youth products from all 30 teams. In addition, the online stores will feature on-court apparel from Nike, the leagu e’s official outfitter; a range of merchandise from partners including New Era and Mitchell & Ness and exclusive fan products such as personalised team jerseys. “The NBA…

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Sports Sports Licensing 

NBA launches training centre in India, plans to transform basketball landscape

Reading Time: 2 minutes Post Views: 3,215 NBA are deepening its link in India with introducing an elite basketball academy The National Basketball Academy (NBA) academy is set to launch in April in New Delhi and will house 24 of the best young talent in India. “With the Junior NBA programme going well and basketball being at the peak of its popularity in India, this was the next logical step,” said Brooks Meek, NBA vice-president, International Basketball Operations. The NBA also has plans to bring out a programme for junior girls in order to…

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Sports Sports Licensing 

NBA names New Era as headwear partner

Reading Time: 2 minutes Post Views: 2,965 National Basketball Association expands its global licensing program by naming new licensing partners. NBA named New Era as their official authentic headwear provider for NBA, WNBA and NBA D-League As the league’s official authentic headwear provider, New Era will exclusively produce caps for marquee NBA events, including the NBA Draft presented by State Farm®, Conference Finals and NBA Finals, with key products like the NBA Draft Cap and Official Locker Room Championship Cap. The multiyear deal comes as the NBA celebrates its 20-year relationship with New Era,…

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