Merchandise Licensing Sports Licensing 

Fanatics becomes official retail partner of the ‘Overwatch League’

The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league. “Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even more fans and…

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Sports Licensing 

NBA teams up with Fanatics to launch online NBA stores

The National Basketball Association has teamed up with Fanatics to launch official online NBA stores across the Asia-Pacific. The partnership that will help grow the NBA’s existing relationship with the sports apparel company will feature a variety of men’s, women’s and youth products from all 30 teams. In addition, the online stores will feature on-court apparel from Nike, the leagu e’s official outfitter; a range of merchandise from partners including New Era and Mitchell & Ness and exclusive fan products such as personalised team jerseys. “The NBA is becoming an…

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Entertainment Licensing 

Fanatics gives a shot in the arm to England Rugby

Extending its partnership with licensed sports merchandise specialist, Fanatics, England Rugby is getting into a new era for its omni-channel official merchandise operation. The deal means that the existing nine-year partnership has been extended by a further eight years until 2025. Starting with this year’s Old Mutual Wealth Series matches this November, a new retail store at the heart of the West Fan Village will support the existing South Stand store on match days. Additionally, a series of strategically placed mobile retail outlets around the Twickenham Stadium will give increased…

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