Sports Sports Licensing 

NBA’s flagship store opens in London 

Reading Time: < 1 minute Post Views: 476 NBA’s flagship store opens in London  Finally, good news for basketball fanatics in the U.K. The National Basketball Association has opened a flagship store in Central London. The two-storey retail outlet has been launched in partnership with Fanatics, a licensed sports merchandising brand. The store would be the home to everything sporty including official merchandise, memorabilia, and customised products. There is also a wide variety of merch on sale including apparel, toys, headwear, and collectibles. Fans would be spoilt for choice as there aren’t just a plethora…

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Merchandise Licensing Sports Licensing 

Fanatics becomes official retail partner of the ‘Overwatch League’

Reading Time: 2 minutes Post Views: 1,795 The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league. “Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even…

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Sports Licensing 

NBA teams up with Fanatics to launch online NBA stores

Reading Time: < 1 minute Post Views: 4,802 The National Basketball Association has teamed up with Fanatics to launch official online NBA stores across the Asia-Pacific. The partnership that will help grow the NBA’s existing relationship with the sports apparel company will feature a variety of men’s, women’s and youth products from all 30 teams. In addition, the online stores will feature on-court apparel from Nike, the leagu e’s official outfitter; a range of merchandise from partners including New Era and Mitchell & Ness and exclusive fan products such as personalised team jerseys. “The NBA…

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Entertainment Licensing 

Fanatics gives a shot in the arm to England Rugby

Reading Time: 2 minutes Post Views: 4,510 Extending its partnership with licensed sports merchandise specialist, Fanatics, England Rugby is getting into a new era for its omni-channel official merchandise operation. The deal means that the existing nine-year partnership has been extended by a further eight years until 2025. Starting with this year’s Old Mutual Wealth Series matches this November, a new retail store at the heart of the West Fan Village will support the existing South Stand store on match days. Additionally, a series of strategically placed mobile retail outlets around the Twickenham Stadium…

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