Menswear brand Blackberrys has been selected as the official style partner of Race 3. According to the partnership, the exclusive Race 3 collection will be available at the Blackberrys stores across the country.
This limited-edition includes tuxedos, shirts in premium fabrics and trousers in deep tones and textures as worn by the star cast in the movie.
Commenting on the association, Ramesh Kaushik, Vice President- Brand Experience at Blackberrys, said, “We have been styling the progressive men of the country for over 25 years. We are really excited and happy about our association with Race 3, as it’s a natural connect for our core proposition.”
The remarkable talents in the movie exude a sense of style that is both fashion-forward and aspirational. We are delighted to translate the same energy and style through our formal wear collection, worn by the star cast in the film,” Ramesh further added.
Blackberrys will introduce extensive digital and ATL campaigns along with a 30-second co-branded video featuring the star cast that would bring alive their style, whilst celebrating action, drama, love and passion for life, in line-up to the film’s music, characters and stylish outlook.
Check out the commercial here:
The digital campaign will run across all social media platforms, whereas, the ATL campaign will include promotion across select venues including airports and high streets.
The third installment of the Indian action thriller film, Race 3 stars Salman Khan, Anil Kapoor, Bobby Deol, Jacqueline Fernandez and Daisy Shah.
