Gaming apparel licensee J!nx is on its way to launch its own eponymous range of lifestyle apparel. This will be exclusively available at Hot Topic.
After serving as a licensee for the top brands in video games for over two decades, the new line marks the launch of the J!nx brand as a standalone fashion label.
“I’m a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!nx was born in that void,” said Sean Gailey, co-founder and CEO, J!nx.Transformers: The Last Knight 2017 live streaming movie
“To me, J!nx represents the deep passion of the culture and community that I’m proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products,” he added.
J!nx will preview its range during Comic-Con that goes on July 20 to 23 at the Horton Plaza Hot Topic store in San Diego, before releasing it on August 17.
