With an aim to tap markets outside eastern India, Emami Limited has roped in Salman Khan to endorse its edible oil brands.
The actor would act as a brand ambassador for Emami Healthy & Tasty, Himani Best Choice and Rasoi, apart from Bake Magic, a speciality fat brand, read a company statement.
Talking more on the subject, director of Emami Group Aditya Agarwal said, “after attaining the leadership position in the eastern markets, we now have ambitious plans to take our edible oil brands on national platforms.”
To reach out to the consumer base nationally, the company decided to engage Salman Khan to join legendary superstar Amitabh Bachchan, both of whom enjoy a strong pan-India appeal.
