Condé Nast has entered into a partnership with IMG to extend its award-winning food lifestyle brand Bon Appétit.
Bon Appétit covers food through the lens of cooking, fashion, travel, technology, design and home, lending itself to a variety of licensing categories including cookware, kitchen tools and appliances. Founded in 1956, the brand has built a solid fan base with its mantra of blending food and culture.
“Bon Appétit continues to inspire audiences with its innovative approach to food lifestyle content,” said Craig Kostelic, Chief Business Officer, Condé Nast’s Food Innovation Group.
“This exciting partnership with IMG will allow us to push the boundaries, elevate the brand to new heights, and engage new consumers along the way,” he added.
The multi-year representation agreement will see IMG license Bon Appétit across the United States and Canada. It will also target a range of distribution channels including department, specialty and grocery stores.
IMG’s licensing program will be inspired by Bon Appétit’s aim to provide its readers with the tools needed to bring menus to life.
