In a multi-year agreement, Caesars Entertainment, the world’s most diversified Gaming and Entertainment Company has appointed IMG as its global licensing representative.
Under the new agreement, IMG will target a variety of distribution channels and price points in the categories of home goods, apparel and footwear, wine and spirits, fragrance and beauty products, fashion accessories, travel goods and recreational gaming-themed products.
“We are truly excited and honoured to represent Caesars Entertainment,” said Gary Krakower, Vice President, IMG Licensing.
“We look forward to building a robust global licensing program around Caesars’ storied history and stature, as well as its iconic brands including Caesars Palace and Flamingo Hotel and Casino,” he concluded.
With a foundation built on providing great service, excellent products and unsurpassed experiences, Caesars Entertainment is a global leader in gaming and hospitality operating resorts and casinos in three continents including brands such as Harrah’s, Caesars and Horseshoe as well the London Clubs International family of casinos. Combined with IMG, a leader in sports, events, media and fashion, Caesars Entertainment will further solidify its place in the global product market.
