UK brand extension and strategy agency Licensing Link has announced the names of two new licensees for the cuddly, funny, kind-hearted rabbit Molang whose animated series is a massive online and TV hit.
They are Blueprint Collections, a leading supplier of innovative licensed stationery, bags and accessories and Roy Lowe & Sons, a leading sock supplier, specialising in both technical and licensed character socks. Licensing Link manages licensing for the Molang brand in the UK on behalf of worldwide licensor Millimages.
Chris Taday, Director of Licensing Link says, “Molang is a winning property on every level with a memorable look and style that lends itself perfectly to licensed output. We’re extremely pleased to welcome Roy Lowe and Blueprint Collections to the growing Molang licensee family.”
Blueprint will be launching a range of bags, stationery and gifting items, including beakers, novelty backpacks, pencil cases, pens, mirrors, storage tubs, beakers and more all illustrated with pictures of a happy smiling Molang, on his own or with his best friend Piu Piu, a little chick. The range will be available at retail from spring 2018. It will be sold at high street stores, supermarkets, stationery shops and bookshops.
On the other hand, Roy Lowe & Sons is launching a range of Molang socks not just for his many pre-school fans but for the large number of men and women who love his funny, upbeat, carefree and caring approach to life.
Molang first came to the world’s attention on the personal blog of Korean illustrator Hye-Ji Yoon, quickly becoming popular through instant messaging apps.
French animation and production studio Millimages then gave Molang his own TV show which is strongly based on visual humour. To date, 104 three-and-a-half-minute episodes have been made.
Although the core market for Molang’s shows and licensed output is pre-school and teen, this delightful character and the values he embodies have a universal appeal.
