Global Licensing Music Music Licensing Top News 

TikTok announces first music distribution partnership with UnitedMasters

Though TikTok’s future in the U.S. & in India remains uncertain, the company announced this morning its first music distribution partnership, with indie music distributor UnitedMasters. The deal will allow artists on TikTok to tap into the platform’s ability to make their music go viral, then distribute their songs directly to other music streaming services, like Spotify, Apple Music/iTunes, SoundCloud and YouTube. TikTok announces first music distribution partnership with UnitedMasters The deal allows indie artists to effectively circumvent traditional record labels by reaching young music fans on the social video…

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IMG-Angry Birds Character & Entertainment Character Licensing Game Licensing Global Licensing 

Angry Birds appoints IMG as global licensing agent

IMG today announced it has been appointed by Rovio Entertainment Corp., the global games-first entertainment company, as the exclusive worldwide consumer products licensing agent for the iconic Angry Birds franchise. Angry Birds appoints IMG as global licensing agent The first Angry Birds game launched on mobile devices in 2009, rocketing to viral status and spawning a brand that continues to draw tens of millions of active users to its games and animated content. Over the last decade, the Angry Birds characters have been developed into a multi-platform entertainment franchise with two…

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Licensing Industry showing itself to be resilient & optimistic in Covid19

What a time to be starting a new column! The stuff of nightmares has arrived to bring almost all business to a grinding halt. I have to say, though, three months into the UK ‘lockdown’ – with similar restrictions in most countries – Licensing Industry showing itself to be resilient & optimistic in Covid19. The pattern everywhere seems to be similar: manufacturers supplying food and drink to the grocery business, largely supermarkets (but some smaller food stores have stayed open, too) have managed to maintain sales of licensing products to…

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Global Licensing 

Hamsta World and Licent form strategic partnership to conquer China

Da Hamstas are going to China. Hamsta World of Happy Ink is thrilled to join forces with LICENT in China, led by the acclaimed Mrs. Toni Qiu and co-founder Nikolaj Moesgaard. Saskia Keiser, Hamsta Creator and CEO of Happy Ink: “It’s been our dream to get Hamsta World to China. With LICENT we found just the right partner for our precious pets. They understand our brand DNA and our vision. We will work closely together to build a solid foundation and bright future for Hamsta World in the Greater China…

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Collaborations Global Licensing 

SLR Productions and Giggle Garage announce collaborative partnership

Australia’s SLR Productions and Malaysia’s Giggle Garage announced a collaborative partnership which commences with SLR Productions’ recently announced new original CGI animated series, SPACE NOVA. SLR Productions’ Executive Producer Suzanne Ryan together with Giggle Garage’s Executive Producers, Juhaidah Joemin and Zeno Gabing anticipate a range of creative and financial cooperative opportunities between their studios. “SLR Productions is honoured to work with Giggle Garage’s Juhaidah Joemin and Zeno Gabing.  SPACE NOVA is guaranteed to be a fun and thrilling space adventure and is providing a great framework for our studios to…

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Fashion Licensing Global Licensing Merchandise Licensing 

Poetic Brands and ASOS announce new Teletubbies t-shirts

Licensed clothing specialist Poetic Brands has announced the arrival at ASOS, the global fashion destination for 20- somethings, of a new range of t-shirts for young adults inspired by the characters from the classic British preschool series Teletubbies. The range uses images of the much-loved Teletubbies line-up, Tinky Winky, Dipsy, Laa-Laa and Po, along with their friend the Noo-noo, both individually and as a group, along with the famous Teletubbies logo. The Teletubbies range is aimed at young adult men and women and is now available at Originally launched…

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Global Licensing 

Bob Marley Expands Agreement with New Age

New Age beverages has expanded its Marley brand licensing agreements to include new global markets and the addition of product types. The agreement now includes all markets within the U.S., Japan, Mexico, Hungary and Uruguay. As part of the deal, New Age will be allowed to sell new products, including cannabidiol (CBD) infused shots, under the Marley+CBD brand. New Age recently inked a deal with the Bob Marley family to extend their partnership through 2030. At the time, the renewed agreement jump-started the brands expansion into the CBD beverage market.

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Brand Licensing Collaborations Global Licensing Retail 

IMG appointed to manage global licensing for FIAT, FIAT 500, FIAT Professional, Alfa Romeo, Lancia and Abarth

IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group’s US-based brands Jeep, RAM, Dodge and Chrysler. IMG will focus on growing the Italian automotive brands’ presence internationally through a range of licensed categories from toys, video games and collectibles to broad-based brand lifestyle programmes and technical products. The collaboration also…

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Character & Entertainment Entertainment Licensing Global Licensing TV & Films TV Series Licensing 

HIP acquires global distribution rights to Alchemy II’s The Adventures of Teddy Ruxpin and T&B Media Global’s Friends

The Jim Henson Company’s recently relaunched distribution label HIP (Henson Independent Properties) has acquired the rights to distribute two new series, Alchemy II’s iconic classic The Adventures of Teddy Ruxpin, and T&B Media Global’s #Friends. The announcement was made today by Claudia Scott-Hansen, SVP Global Distribution, at The Jim Henson Company. HIP is The Jim Henson Company’s third-party licensing banner formed initially in 2009 to acquire and service global media distribution and consumer products programs for entertainment properties and external brands. The Adventures of Teddy Ruxpin, the immensely successful 65…

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Global Licensing Sports Sports Licensing 

IMG appointed as Bundesliga’s exclusive global licensing representative

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga. IMG has agreed a multi-year deal with the league which is both the world’s best supported football league in terms of attendance, and the second biggest in terms of revenues. The partnership will see IMG and the Bundesliga develop an innovative licensing programme designed to bring the league to consumers around the world in dynamic and engaging new ways, through…

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