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Cadbury Dairy Milk to celebrate the arrival of new Peter Rabbit movie

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Cadbury Dairy Milk will celebrate the arrival of the new Peter Rabbit movie next March with a special on-pack promotion. According to reports, the initiative will offer five families the chance to win a holiday to the Lake District.

The Lake District, also known as the Lakes or Lakeland, is a mountainous region in North West England. A popular holiday destination, it is famous for its lakes, forests and mountains and its associations with the early 19th century writings of William Wordsworth and the other Lake poets  like Beatrix Potter and John Ruskin.

The promotion will run across the Easter portfolio and will include a new Cadbury Dairy Milk Peter Rabbit Easter Egg and Toy pack. This will feature a Cadbury egg and a Peter Rabbit or Flopsy Rabbit toy. Other prizes will include tote bags, bunny ears and carrot pens. Themed POS and displays will also be available for retailers.

Mondelēz International will launch the on-pack promo.

 

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