Brand Central has signed licensing deals with new North American licensing partners for the entertainment and social networking app ‘Musical.ly’.
“‘Musical.ly’ is a pop culture phenomenon trending with teens around the world. The brand is a social platform that has transcended into a lifestyle brand with a passionate fan base,” said Ross Misher, chief executive officer, Brand Central.
“The demand for ‘Musical.ly’ merchandise is at a fever pitch and we are thrilled to help deliver merchandise that will satisfy the demand,” he added.
The new licensees include Jerry Leigh of CA for apparel in the U.S. (master partner); JCorp Inc. for apparel in Canada (master partner); Quest USA Corp for tech/consumer electronics in the U.S., Canada and Mexico; American Marketing Enterprises for sleepwear in the U.S.;Jammers Apparel Group for sleepwear in Canada; Iscream, a division of the Mines Press for bags, backpacks and home accessories in the U.S. and Canada;Tween Team Agency for stationery and back-to-school supplies in the U.S. and Canada and SGCompanies for footwear in the U.S., Canada and Mexico.
