Entertainment Licensing 

Brand Central signs on a number of North American licensing partners

Reading Time: < 1 minute Post Views: 3,131 Brand Central has signed licensing deals with new North American licensing partners for the entertainment and social networking app ‘Musical.ly’. “‘Musical.ly’ is a pop culture phenomenon trending with teens around the world. The brand is a social platform that has transcended into a lifestyle brand with a passionate fan base,” said Ross Misher, chief executive officer, Brand Central. “The demand for ‘Musical.ly’ merchandise is at a fever pitch and we are thrilled to help deliver merchandise that will satisfy the demand,” he added. The new licensees include…

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Brand Licensing 

Brand Central launches faith-based lifestyle brand Bible bbs

Reading Time: 2 minutes Post Views: 5,910 Brand Central has launched a full-scale licensing programme for the faith-based lifestyle brand Bible bbs. The agency has also tapped Beverly Hills Teddy Bear to serve as the brand’s master toy licensee. Beverly Hills Teddy Bear will develop and introduce a collection of blind pack figures, plush and mini plush based on the brand as the brand’s master toy partner. The first round of merchandises  is slated to debut this summer in Christian retail stores. Moreover, the company has said that new partners in categories such as…

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Event News 

LIMA releases names of finalists of International Licensing Awards

Reading Time: 3 minutes Post Views: 2,432 The International Licensing Industry Merchandisers’ Association (LIMA) has unvealed the finalists for its annual International Licensing Awards. The said awards recognise outstanding creativity and performance in all major segments of licensing. “The LIMA Licensing Awards program recognizes outstanding performance across a range of categories throughout the global licensing industry,” said Charles Riotto, president, LIMA. “The level of excellence exemplified in this year’s submissions was truly impressive and it is a testament to the impact LIMA members are having all around the globe,” he added. This year’s nominees…

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Brand Licensing 

PepsiCo ropes in Brand Central to develop fruit juice brand Tropicana

Reading Time: < 1 minute Post Views: 5,113 After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has roped in Brand Central to develop the programme. Under the terms of the agreement, Brand Central will aim to leverage Tropicana’s flavors, health and wellness equities to bring the brand into a number of new categories. Giving a broader hint to the announcement, Ross Misher, Chief Executive Officer, Brand Central said, “We are thrilled to represent such an iconic wellness brand and…

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