Knowing well that there is growing demand for Korean beauty products, Amazon.in has partnered with KOTRA (Korea Trade Investment Promotion Agency) Bengaluru to offer customers access to leading Korean beauty brands.
“Korean Beauty products are steadily gaining popularity across the world. The natural ingredients used in these products have a strong global following, and we are thrilled to offer this array to our Indian customers through our tie-up,” said Richa Gupta, Category Lead, Beauty, Amazon India.
Among the brands are facial masks, cleansing creams, skin care and lip care range and makeup items from popular Korean brands such as FaceShop, Dermal, The Beauty Co Seoul, It’S SKIN, Coony, Mirabelle and Swanicoco.
All this has been targeted to ladies in the age group of 16 to 35. They will be exclusively available at an average price of ₹400-700.
The e-tailer forayed into the beauty category in October 2013, which has been growing at 100 per cent year-on-year, and currently offers a selection of 20 lakh products from 19,000 brands from daily essentials to makeup, face care, hair care, skin care and fragrances. “Beauty is among our top five categories in terms of number of units ordered and in new customer acquisition” she said.
The online market has seen rapid growth in the last 3 to 4 years with over 50 per cent of the demand for cosmetics coming from tier II and III cities with horizontal players such as Flipkart and Amazon adding beauty as a key category, and vertical players like Nykaa and Purplle vying for a significant chunk of the online cosmetics pie.
