Amazon Fashion has joined forces with Calvin Klein to launch a holiday retail experience complete with pop-up shops in New York City and Los Angeles as well as an online brand store.
The full Calvin Klein x Amazon Fashion experience will include exclusive styles available only to Amazon customers through the pop-ups and online brand store.
Each pop-up location will sell Calvin Klein Underwear products including men’s and women’s underwear and loungewear while the online brand store will offer an expanded selection of both Calvin Klein Underwear and Calvin Klein Jeans product.
“The holiday season is one of the most important shopping times for our customers, and we are delighted to team up with Calvin Klein to provide a fun, interactive experience that connects our customers to product in an engaging way,’ says Michelle Rothman, vice president, Amazon Fashion. “Customers will also be able to shop exclusive Calvin Klein items on Amazon.com/MyCalvins.”
In addition, both pop-up shops will also feature areas aimed to entertain customers. Highlights include a customization station, allowing shoppers to have their purchased items personalized with special embroidery; content creation spaces, encouraging shoppers to create their own unique social media clips; and lounge areas that will connect shoppers in both stores via video calling on the Amazon Echo Show.
Furthermore, visitors to the pop-up shops will be able to purchase items by scanning a bar code in the Amazon App and having their items shipped to their home, or they can purchase in-store. The fitting rooms will also contain Amazon Echo devices, allowing shoppers to ask Alexa questions about Calvin Klein products and experience, control lighting features and play music.
The shops will also host special events with notable personalists, including supermodel and entrepreneur Karlie Koss and comedian and author Lilly Singh. Both Kloss and Singh will also be featured in the online brand shop and prominently in-store throughout the duration of the experience.
“We are proud to collaborate with Amazon Fashion on this exciting retail concept,” says Cheryl Abel-Hodges, head of Calvin Klein Underwear, and president of the underwear group at PVH. “It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to Calvin Klein and Amazon shoppers, both online and offline, just in time for the holiday season.”
The Calvin Klein x Amazon Fashion pop-up shops are now open in New York City’s SoHo neighborhood and in the city of Santa Monica in Los Angeles. The online brand shop can be found at Amazon.com/MyCalvins through Dec. 31.