Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

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Global Licensing 

PVH Corp enters into licensing agreement with NIKE

PVH Corp , one of the world’s largest apparel companies and owner of iconic brands, including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, Speedo, Warner’s and IZOD, announced it has entered into a licensing agreement with NIKE Inc. for the design, sourcing, marketing and worldwide distribution of NIKE-branded men’s underwear. This partnership using PVH’s innovative underwear platform will deliver exciting NIKE men’s underwear products, supported by complementary commitments to quality standards and corporate responsibility. “We are incredibly proud to be working with NIKE, as this is an opportunity for two great…

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Character Licensing 

Calvin Klein inks multi-year partnership with The Andy Warhol Foundation for the Visual Arts

Calvin Klein, a wholly owned subsidiary of PVH Corp., has inked a multi-year partnership with The Andy Warhol Foundation for the Visual Arts thereby allowing the fashion brand unprecedented access to the late artist’s works. The global partnership which will be effective till 2020, will see Calvin Klein support the foundation’s endowment from which it distributes grants for contemporary visual art. In turn, Calvin Klein will be able to utilize the artist’s entire portfolio including many works that have not yet been published. The first phase of the newly formed…

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Brand Licensing 

Amazon Fashion joins forces with Calvin Klein

  Amazon Fashion has joined forces with Calvin Klein to launch a holiday retail experience complete with pop-up shops in New York City and Los Angeles as well as an online brand store. The full Calvin Klein x Amazon Fashion experience will include exclusive styles available only to Amazon customers through the pop-ups and online brand store. Each pop-up location will sell Calvin Klein Underwear products including men’s and women’s underwear and loungewear while the online brand store will offer an expanded selection of both Calvin Klein Underwear and Calvin…

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Apparel Licensing 

PVH Corp. in a five-year agreement with Delta Galil Inds.

Philips Van Heusen Corp. has tied up a five-year agreement with Delta Galil Industries to develop children’s apparel for the Calvin Klein brand. The agreement will see the licensee develop, produce and distribute sleepwear, underwear and socks for the global lifestyle brand for boys and girls. Kicking off in January next year, the new Calvin Klein products will be available through a variety of department and specialty stores in the U.S. and Canada. “Calvin Klein has represented one of the most iconic brands for nearly 50 years, and it is…

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Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source and thereby balances the economy. Some brands may be totally against licensing and develop the product themselves. For years, many brands did not get into licensing but now slowly they are indulging into it for better business. Despite an almost systematic use by luxury brands, licensing is generally downgraded. Some specialists consider that licensing prevents the development of a coherent brand image, although this problem does…

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