Calvin Klein, a wholly owned subsidiary of PVH Corp., has inked a multi-year partnership with The Andy Warhol Foundation for the Visual Arts thereby allowing the fashion brand unprecedented access to the late artist’s works.
The global partnership which will be effective till 2020, will see Calvin Klein support the foundation’s endowment from which it distributes grants for contemporary visual art. In turn, Calvin Klein will be able to utilize the artist’s entire portfolio including many works that have not yet been published.
The first phase of the newly formed partnership was unveiled in September last. The collection, which will be available in January, incorporates a selection of Warhol artworks as placement screen prints including portraits of Warhol intimate and art collector Sandra Brant and movie star Dennis Hopper, as well as the pieces “Knives,” “Electric Chair” and “Ambulence Disaster.” The range also includes pieces created under license and in collaboration with Hopper Goods, a brand inspired by Dennis Hopper.
The partnership between Calvin Klein and the Andy Warhol Foundation is also expected to expand across various licensing categories and future activations within the Calvin Klein brand portfolio.
“I am proud that through this licensing agreement with The Andy Warhol Foundation for the Visual Arts, Calvin Klein will be continuing its longstanding commitment to the celebration of American artists and their prolific work,” said Steve Shiffman, chief executive officer, Calvin Klein. “I look forward to the global rollout of this partnership across multiple levels of the Calvin Klein consumer experience,” he added.
