Merchandise Licensing 

Endemol Shine ties up with Star Editions

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Thanks to a new partnership it signed with Endemol Shine, giftware specialist Star Editions is gearing up to release Simon’s Cat and Mr Bean personalised giftware ranges in the market.

Star Editions will establish a new web shop for the Mr Bean brand that will feature a Star Editions designed range of customised giftware besides hosting a number of Mr Bean branded products. The shopping portal will be accessible via the official Mr Bean website.

The giftware specialist has also been tasked with expanding the retail output of the Simon’s Cat brand by offering their personalisation service on a curated selection of Simon’s Cat products so that fans can create unique gifts. The service is now available online.

“Simon’s Cat and Mr Bean are seeing incredible growth across multiple platforms and there is a real appetite from our global audiences to engage with these characters in new ways,” said Jane Smith, commercial brand executive, Endemol Shine Group.

“The humour and comedy intrinsic to both brands lends itself naturally to the personalisation market and we are delighted to offer our fans such an extensive, fun range with Star Editions,” she added.

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