Australia’s ABC Kids has been named as the free-to-air broadcast partner of eOne’s PJ Masks as the pre-school series continues to hasten its licensing efforts Down Under.
It may be remembered that PJ Masks launched in Australia on Disney Junior in March 2016 and has come up to become the channel’s top-rated show.
Starting July 3, the series will extend to terrestrial channel ABC Kids which is already showing eOne’s pre-school shows Peppa Pig and Ben & Holly’s Little Kingdom.
New PJ Masks products are set to launch in Australia in August.
Fifteen national licensing partners are on board including global master toy partner Just Play (action figures, play sets, vehicles, dress-up and role play), Parragon Publishing (story, color and activity books), Amscan (partyware), MJM (puzzles and games), Caprice Australia (apparel and sleepwear available from Target and Big W stores), Rubies’ Deerfield (dress-up) and Zak Australia (lunchware).
The CP expansion comes as PJ Masks continues to drive eOne’s revenue. The global independent studio saw its sales climb 35% to US$1.4 billion in fiscal 2017, driven in large part by PJ Masks’ strong performance.
