Merchandise Licensing 

Here’s how Target is celebrating 20th Anniversary of Harry Potter

Reading Time: < 1 minute Post Views: 8,049 To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter and the Sorcerer’s Stone, Target is all set to unveil a slate of exclusive merchandise and products. According to a report in the Global License, the featured items include: Harry Potter x LEGO building sets, available at Target stores. Exclusive Dobby, Basilisk and Tom Riddle Funko Pop! Figures. Giveaways, toy demonstrations, photo-ops, and other activations at Target stores nationwide July 21 Curated displays, featuring Harry Potter products from across the store Honeydukes: A Scratch & Sniff Adventure,…

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Retail 

Shares of Target, Walmart and Costco take a hit with Target announcing to lower its prices

Reading Time: 2 minutes Post Views: 4,172 After Target posted a note to shoppers that it was lowering its prices of thousands of items, from cereal and paper towels to baby formula, razors, bath tissue and more, shares of Target, Walmart and Costco got a big hit last Friday. The retailer said that its teams looked at the products most important to its customers and made sure they’re priced right daily. Target is sweeping away all those little signs and ads letting you know about the Weekly Wow! or Bonus Offer in favour of simple,…

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Merchandise Licensing 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Reading Time: 2 minutes Post Views: 3,587 Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP). WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City…

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TV Series Licensing 

ABC Kids is free-to-air broadcast partner of PJ Masks

Reading Time: < 1 minute Post Views: 3,531 Australia’s ABC Kids has been named as the free-to-air broadcast partner of eOne’s PJ Masks as the pre-school series continues to hasten its licensing efforts Down Under. It may be remembered that PJ Masks launched in Australia on Disney Junior in March 2016 and has come up to become the channel’s top-rated show. Starting July 3, the series will extend to terrestrial channel ABC Kids which is already showing eOne’s pre-school shows Peppa Pig and Ben & Holly’s Little Kingdom. New PJ Masks products are set to launch in Australia in August. Fifteen national…

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Toy Licensing 

Toy company Hijinx partners with UK tech company Chirp

Reading Time: < 1 minute Post Views: 2,051 Chicago-based toy company Hijinx has partnered with UK tech company Chirp to create toys based on Netflix original series Beat Bugs. The multi-year, worldwide exclusive agreement will see the toy company use Hijinx Alive powered by Chirp to make products that are inspired by–and react to–the music-centric series. The new Beat Bugs toys will sing along with the TV show and with each other in real time. The series namely Grace: A Storytelling Company and Thunderbird co-produced with Beyond Screen Production features re-imagined versions of famous Beatles songs performed by…

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Movie Licensing 

Disney throws open Star Wars-themed retail sales

Reading Time: 2 minutes Post Views: 3,960   Yesterday, Disney threw open a number of Star Wars-themed retail sale promotions and merchandise in honor of Star Wars Day which is celebrated annually on May 4. Those retailers and licensees celebrating the holiday with sales and merchandise are: Hallmark is offering 25 percent off select Star Wars gifts with the purchase of $15 or more. It is also offering a free limited edition three-piece pin set. Bioworld has unveiled its new collection of themed backpacks, bags and headwear. PoZu has launched a new line of co-branded footwear featuring BB-8, Chewbacca…

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Apparel Licensing Corporate Brand Fashion Licensing 

Disney, Target and Star Wars launch ‘Force 4 Fashion’ apparel for UNICEF Kid Power Initiative 

Reading Time: 2 minutes Post Views: 4,815 Disney, Target and Star Wars: Force for Change are launching a new fashion-meets-fundraising initiative inspired by the themes of rebellion from the new movie. Ten influential names across film, music, fashion and sports have come together to support UNICEF Kid Power by creating a line of “Force 4 Fashion” T-shirts available exclusively in the U.S. at Target beginning November 27. Each Force 4 Fashion t-shirt design will celebrate the theme of rebellion by using a slogan that will represent the importance of standing up for what you believe in.…

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